Missions Carried out in the Consumer Goods and Distributions Sectors

Brand Strategy

Brand strategy for a producer of home improvement products regarding the different distribution channels: specialised stores, supermarket chains, hard discounters and hardware stores, etc.

Elasticity of Recommended Selling Price

Elaboration of a qualitative model to determine the price of a franchise license according to macro-economic parameters.

Research Selective Distribution Network

Analysis of different distribution options for an Austrian fashion designer on the French and Italian markets: department stores, specialised retailers, independent shops etc. Best distribution options set-up.

Redefinition of the Distribution Strategy

Redefinition of the distribution strategy of a wooden furniture manufacturer for a certain number of European countries according to the different product segments: children, young adults, CSP+, seniors, etc.