• Market Definition, Segmentation and Quantification
  • Identification of Target Markets in the Short Term
  • Client Needs Analysis and Key Purchasing Criteria
  • Product Development Strategy and Product Offer Optimisation
  • Sales Price Elasticity and Pricing Strategy
  • Brand Strategy (Own Brand, White Brand, Distributor’s Brand)
  • Promotion Strategy
  • Distribution Strategy and Product X Client X Distribution Channel Optimisation
  • Sale Organisation and Commercial Force Efficiency