Client challenge

A group composed of two companies with a combined turnover of over €65m (acquisition of a UK-based company by the French company).

– Expand their international footprint, notably by improving their sales and marketing process

– Get better synergy between the two entities as well as restructuring the leadership and organisational structure

Neovian Partners solution

Interviews took place in France and the UK with the management. They revealed weaknesses particularly in the leadership dynamics of the two entities as well as in the organisation and processes at group level. A tailored survey was undertaken to highlight key leadership issues, including the functioning of sales and marketing departments. It enabled the assessment of detailed profiles of the entire leadership and an analysis of the two group entities’ organisation: their geographical, cultural, production, product differences, etc.

Client challenge

Deployed in 43 points of sale in France, our client aimed to carry out an assessment of its business model for the distribution of optical products in pharmacies as well as to identify the “best practices” to adopt in order to further develop its network, with a sustainable strategic and commercial policy and an attractive positioning.

Solution Neovian Partners

Following an internal analysis supported by interviews with management, members of the network and competing networks, Neovian Partners highlighted issues blocking the implementation of a sustainable business model. Neovian Partners established a structured action plan enabling management to work towards the objectives defined by the shareholders. The emphasis was on finding quick and activatable operational levers, with a focus on identifying criteria for selecting future “winner” members of the network, as well as on the management and steering of the network. The action plan was based on 10 projects to be carried out within 6 and 12 months in order to reposition the concept with the 43 members of the network and the end customers, while ensuring a sharing of the sustainable, equitable value created. In order to ensure that the teams were fully committed to the project, Neovian Partners led 6 workshops with the management and shareholders. In order to ensure the full support of the teams in the project, Neovian Partners has led 6 workshops with management and shareholders.