Client challenge

The client’s R&D team had incidentally identified a disruptive technology. The client intended to determine its applications, value and potential customers.

Neovian Partners solution

– Neovian Partners first introduced the new technology to the market and scientific experts to determine whether it was indeed disruptive and to identify potential applications

– Neovian Partners studied the industrial value chains of each potential market and identified different types of players who might be interested in integrating the technology

– Neovian Partners then conducted a market study for each segment where the technology could be applied in order to identify the segment where the added value would potentially be the highest. It was also important to measure the maturity of each segment to integrate the new technology. Neovian Partners identified over 21 devices where the new technology could be directly applied, and then prioritised those to be addressed first based on the value they could deliver to the respective markets