Paris, the 13th of April 2022. The strategy consulting firm Neovian Partners assisted the investment fund Ekkio Capital by conducting the strategic vendor due diligence of Groupe Thoiry, a major animal park operator, with more than one million visitors per year.
Founded in 1968, Groupe Thoiry operates the animal parks of Thoiry near Paris, Peaugres near Lyon, both in France, and the animal park of Santo Inacio near Porto, in Portugal. Groupe Thoiry stands out for its unique positioning, with a focus on immersion in nature, wide open spaces, and animal welfare. The pandemic has reinforced the interest of the French population in local destinations close to nature, creating a favourable market environment for the Group. The Group is a pioneer in immersive experiences in the sector, notably with the Fête des Lumières Sauvages event, organised during the winter season, where visitors can discover animal lanterns spread throughout the parks. The Group has also developed alternative accommodation at Thoiry and Peaugres, offering visitors a unique experience of getting back to nature during their stay.
Neovian Partners assisted Ekkio Capital in the sell-side strategic audit of Groupe Thoiry on its scope of activity. The aim of the mission was to assess the market developments to be expected over the next 5 years. To this end, Neovian Partners studied the growth potential of the various segments of the offer of the Group (animal parks and alternative accommodation), their evolution as well as the positioning of Groupe Thoiry within these markets. The mission also included an in-depth study of the competitive environment and the characteristics of the demand.
“ Neovian Partners’ experience in the tourism and leisure sector has enabled us to carry out an in-depth study of Groupe Thoiry’s markets. Neovian Partners was able to quantify the potential of Groupe Thoiry’s catchment areas, in various geographies largely undocumented, while providing a national and representative panel of the French general public’s expectations of animal parks. The mission also enabled us to establish an exhaustive competitive overview of animal parks in France and to validate the Group’s development paths.”
Patrick Richer, Partner
Patrick Richer, Partner, has led the mission.
About Neovian Partners
is a consulting firm specializing in the creation of tailored solutions in Strategy, Business Due Diligence, Strategic Screening and HR/Leadership, serving fast-growing investment funds, SMEs and MSCs. Based in Paris and Lyon with a team of about 30 consultants, Neovian Partners is also present internationally, with a network of partner firms with more than 500 employees in 21 countries. Neovian Partners is a generalist firm but with a particularly important project history in software, IT, Internet, Industry, Health and MedTechs, as well as in many niche sectors. More information on : www.neovianpartners.com