Paris, November 6, 2024. Neovian Partners, a consulting firm specializing in strategy and leadership, alongside KEA Partners, a leading strategy and transformation consulting firm, supported Siparex Midcap in their investment in ELBA ORA, a French specialist of POS solutions for the luxury sector.

Founded in 2006, ELBA ORA is a French group specialising in the design, manufacture, and installation of POS solutions for clients in the luxury sector.

A specialist in scenography and experience creation, the group strengthens brand identity through concepts and pop-up stores, offering both permanent and temporary fittings, window displays, and event scenography for over 600 active clients in the cosmetics, wine & spirits, fashion, watchmaking, and luggage markets.

Neovian Partners has analysed the dynamics of the French POS solutions market, its demand characteristics and trends by major market segment for the luxury sector, and its competitive environment.

This operation will allow the Group Office Automation to reinforce its position as leader on the French, North Africa and Francophone African markets while continuing its development thanks to Amethis’ support.

Neovian Partners, thanks to its deep experience in small-mid sized companies conducted the strategy due diligence and confirmed the significance of their positioning and their growth potential. The principle stake was to confirm the strategy of Group Office Automation, but also to analyse different development routes for the group in the years to come.

“ELBA ORA’s positioning in the market’s most promising segment of luxury and temporary POS solutions, its design capabilities, and its well-established brand among major luxury companies will drive the group’s strong growth in the coming years. While competition is fierce, the group’s valuable differentiating factors and the global ‘Made in France’ image of luxury products should offer significant opportunities in new geographies (North America, Asia, and Europe).”

Leonid Dorogoï, Head of Lyon

Patrick Richer, Founding & Managing Partner, along with Leonid Dorogoï, Head of Lyon, led the Neovian Partners team, while Bruno Taborin, Senior Partner, led the KEA Partners team in supporting Siparex Midcap in this operation

About Neovian Partners

Neovian Partners is a consulting firm specializing in the creation of tailored solutions in Strategy, Business Due Diligence, Strategic Screening and HR/Leadership, serving fast-growing investment funds, SMEs and MSCs. Based in Paris and Lyon with a team of about 30 consultants, Neovian Partners is also present internationally, with a network of partner firms with more than 500 employees in 21 countries. Neovian Partners is a generalist firm but with a particularly important project history in software, IT, Internet, Industry, Health and MedTechs, as well as in many niche sectors. More information on : www.neovianpartners.com