Paris, September 18, 2024. Neovian Partners, a consulting firm specializing in strategy and leadership, supported Siparex Midcap in its investment in Mobsuccess Group by conducting a Strategic Due Diligence.
Founded in 2015 and headquartered in Paris, Mobsuccess Group is an ad-tech company specializing in digital communication for retail networks and distributed brands. Its solutions, Widely, Story, and Farly, address the digital communication and acquisition challenges across major market audience hubs.
Mobsuccess Group’s solutions offer a 360° approach ranging from communication strategy to digital activation, with expertise in drive-to-store campaigns. The group has established itself as the French leader in this field, generating over 20 million in-store visits annually for its clients.
To date, the company serves more than 100 major account clients, including leading brands such as Kiabi, Feu Vert, Atol, E. Leclerc, Intersport or Gifi, as well as service sector players like AXA, Crédit Agricole, Shiva, or the automotive industry with Citroën or Toyota, representing over 20,000 points of sale in total.
This transaction will enable Mobsuccess Group to enter a new phase in its development, with the ambition to achieve a turnover exceeding €100 million by 2028, while accelerating its external growth strategy and by consolidating its current activities and developing its services across new functionalities and geographies, particularly internationally.
Leveraging its expertise in advertising and technology companies, Neovian Partners conducted a strategic review of the company to confirm the relevance of its positioning for growth. The primary objective was to validate the effectiveness of Mobsuccess Group’s offering and analyse its market development prospects for the coming years.
“Neovian Partners thoroughly examined the market potential in France, in particular the growth in advertising budgets allocated to “drive to store” campaigns. We successfully validated the value of Mobsuccess Group’s solutions and their alignment with client expectations. The mission also included a comprehensive competitive landscape of ad-tech companies in the French market.”
Kevin Bailey, Partner
Patrick Richer, Founding Partner & President, along with Kevin Bailey, Partner, and Pierre Poiret, Senior Manager, led the team that supported Siparex Midcap in this transaction.
About Neovian Partners
Neovian Partners is a consulting firm specializing in the creation of tailored solutions in Strategy, Business Due Diligence, Strategic Screening and HR/Leadership, serving fast-growing investment funds, SMEs and MSCs. Based in Paris and Lyon with a team of about 30 consultants, Neovian Partners is also present internationally, with a network of partner firms with more than 500 employees in 21 countries. Neovian Partners is a generalist firm but with a particularly important project history in software, IT, Internet, Industry, Health and MedTechs, as well as in many niche sectors. More information on : www.neovianpartners.com