Paris, September 9th, 2022. The strategy consulting firm Neovian Partners has supported UI Investissement by carrying out the buy-side Strategic Due Diligence on Sensas, manufacturer of recreational fishing equipment.

Founded in 1963 and commercially present in over 20 European countries, Sensas is a group specialised in the manufacture of recreational fishing equipment, which achieved a turnover of €28.5 million and an EBITDA of €3.5 million in 2021, realising 32.2% of its turnover in the groundbaits segment, 22.5% on fishing rods and 18.8% on lures.

Neovian Partners conducted a strategic review of the company and its markets, particularly by analysing the depth and the dynamics of the freshwater and saltwater fishing markets, the competitive environment and the demand trends by product category. Neovian Partners has also highlighted the importance of developing a high-performing multichannel marketing strategy and establishing sponsorships with professional fishing champions to boost sales and reinforce competitiveness.

Neovian Partners’ team was led by Patrick Richer, Founding Partner and Leonid Dorogoï, Head of Lyon.

“ The great visibility of this established player on the European recreational fishing equipment market, its historical reputation and strong brand image on the freshwater fishing segment, as well as the quality of the products offered through its five trademarks (Sensas, Starbaits, Illex, Pezon&Michel and Gunki) reinforce Sensas’ growth perspectives over the next years.”

Patrick Richer, Partner

About Neovian Partners

Neovian Partners is a consulting firm specializing in the creation of tailored solutions in Strategy, Business Due Diligence, Strategic Screening and HR/Leadership, serving fast-growing investment funds, SMEs and MSCs. Based in Paris and Lyon with a team of about 30 consultants, Neovian Partners is also present internationally, with a network of partner firms with more than 500 employees in 21 countries. Neovian Partners is a generalist firm but with a particularly important project history in software, IT, Internet, Industry, Health and MedTechs, as well as in many niche sectors. More information on :