Paris, March 11, 2021 The strategy, leadership and development consultancy Neovian Partners has accompanied the investment fund GENEO Capital Entrepreneur by carrying out the Due Diligence buyer of Piscines Magiline, a leading French player in the pool market.
Founded in 1994, Piscines Magiline is a historic player in the manufacture of in-ground pools in France. Designer and manufacturer of basin construction modules (patented concrete modular structure technology), liners and filtration systems (patented NFX system), the group is also present on a wide range of pool accessories and equipment in line with its extensive home automation offering. In approaching Neovian Partners, GENEO Capital Entrepreneur wanted to clarify its understanding of the challenges and dynamics of the French in-ground pool market, particularly in the context of a covid that could have contributed to inflating the market in 2020, and to specify Piscines Magiline’s competitive positioning and thus assess its ability to gain market share in France. Neovian Partners was able to validate the strength of Piscines Magiline’s positioning within its market given its good reputation and image as an innovative and quality pool manufacturer, its territorial coverage, its comprehensive offer as well as a significant market share and an extensive distribution network. Neovian Partners has also identified the company as one of the French leaders in the home automation segment in a market where innovations designed to improve the automated management of swimming pools through new technologies constitute a significant growth lever with an increasingly sustained demand.
“With their excellent knowledge of the French pool market, the Neovian Partners teams were able, in a very short time, to reassure us on the few questions we had, and then to help us build a more qualitative offer from the management’s point of view, based on a better understanding of Magiline’s competitive positioning as well as its medium-term development potential.”
François Picarle, Associate Director, GENEO Capital Entrepreneur
The mission was led by Patrick Richer and Théo Petitjean
About Neovian Partners
Neovian Partners is a consulting firm specializing in the creation of tailored solutions in Strategy, Business Due Diligence, Strategic Screening and HR/Leadership, serving fast-growing investment funds, SMEs and MSCs. Based in Paris and Lyon with a team of about 30 consultants, Neovian Partners is also present internationally, with a network of partner firms with more than 500 employees in 21 countries. Neovian Partners is a generalist firm but with a particularly important project history in software, IT, Internet, Industry, Health and MedTechs, as well as in many niche sectors. More information on : www.neovianpartners.com