Paris, October 28, 2020. The strategy, development and leadership consulting firm Neovian Partners has supported the investment fund Siparex Mezzanine by carrying out the Strategic Payment Payment buyer of MC3, a French groupspecializing in the distribution of computer equipment in the ultramarine territories.
Co-founded in 1995 by Ronan Peron and Gilles Ferranti, MC3 specializes in the distribution of computer hardware, software products and services. The group has a strong identity and benefits from key partnerships with major software companies and hardware manufacturers, allowing it to enjoy a leading position in its geographical scope. Indeed, MC3 mainly covers the DOMs (Guadeloupe, Martinique, Réunion, Guyana), the COM (Polynesia, New Caledonia) as well as French-speaking Africa, the Indian Ocean and the Anglophone Caribbean. Employing nearly 250 employees,the company had a turnover of 150 million eurosin its last financial year.
Neovian Partners assisted Siparex Mezzanine in the study of MC3’s addressable market on a number of key geographies, such as Réunion, Guadeloupe, Martinique and Mauritius. The mission aimed to assess market developments in these territories over the next 3 to 5 years. To do this, Neovian Partners has studied the current marketing methods of the group’s various supply segments (computer hardware, software, services), their evolution and the impact on the business model of wholesalers and retailers. The mission also included an in-depth study of MC3’s competitive environment and market positioning.
“ Neovian Partners was able to capitalize on its expertise in the printing, distribution and it services markets to conduct an in-depth study of the MC3 Group’s poorly documented niche markets to provide an accurate overview of local markets. In particular, the mission was able to highlight geographical differences in competition induced by alternative channels to conventional distribution.”
Kevin Bailey, Partner
The analysis conducted by Neovian Partners also revealed that there are high barriers to entry into its markets, which should ensure the group’s resilience in the years to come.
Thanks to this transaction, Siparex Intermezzo, through its Siparex Intermezzo 2fund, takes a 10% minority stake alongside Luc Détry, Jacques Bonnet and Gilles Debert, who become shareholders. Ronan Peron and Gilles Ferranti will retain the majority of the titles.
Associate Director of Neovian Partners,
led the mission.
About Neovian Partners
Neovian Partners is a consulting firm specializing in the creation of tailored solutions in Strategy, Business Due Diligence, Strategic Screening and HR/Leadership, serving fast-growing investment funds, SMEs and MSCs. Based in Paris and Lyon with a team of about 30 consultants, Neovian Partners is also present internationally, with a network of partner firms with more than 500 employees in 21 countries. Neovian Partners is a generalist firm but with a particularly important project history in software, IT, Internet, Industry, Health and MedTechs, as well as in many niche sectors. More information on : www.neovianpartners.com