Paris, March 11, 2021 The strategy, leadership and development consultancy Neovian Partners has accompanied the investment fund GENEO Capital Entrepreneur by carrying out the Due Diligence buyer of Piscines Magiline, a leading French player in the pool market.

Founded in 1994, Magiline Pools is a historical player in the manufacture of buried swimming pools in France. Designer and manufacturer of basin construction modules (patented concrete modular structure technology), liners and filtration systems (patented NFX system), the group is also present on a wide range of pool accessories and equipment in line with its extensive home automation offering.

By soliciting Neovian Partners GENEO Capital Entrepreneur wanted to clarify its understanding of the challenges and dynamics of the French buried pool market,particularly in a having helped to inflate the market in 2020, specifying the Magiline Pools’ competitive positioning and thus assess its market share gain capabilities in France.

Neovian Partners was able to validate the strength of The positioning of Piscines Magiline within its market in view of its good reputation and its image as an innovative and quality pool manufacturer, its territorial network, its comprehensive offer as well as a substantial market share and an extensive distribution network. Neovian Partners also identified the company as one of the French leaders in the home automation segment in a market where innovations aimed at improving the automated management of swimming pools through new technologies are a significant growth driver with increasing demand.

With their very good knowledge of the French pool market, the Neovian Partners teams were able, in a very short time, to reassure us on the few issues we had, and then help us to build a more qualitative offer from management because it was based on a finer understanding of Magiline’s competitive positioning as well as its medium-term development potential.

François Picarle, Associate Director, GENEO Capital Entrepreneur

The mission was led by Patrick Richer and Théo Petitjean

 

About Neovian Partners

Neovian Partners is a consulting firm specializing in the creation of tailored solutions in Strategy, Business Due Diligence, Strategic Screening and HR/Leadership, serving fast-growing investment funds, SMEs and ETIs. Based in Paris and Lyon with a team of about 40 consultants, Neovian Partners is also present internationally thanks to a network of partner firms bringing together more than 500 employees in 21 countries. Neovian Partners is a generalist firm but with a particularly important mission history in software, IT, Internet, Industry, Health and MedTechs, as well as in many niche sectors. More information on: www.neovianpartners.com

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Annick Kervella

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